Africa is a market which is on the radars of the most developed economies of the world for the last 10 years. The main reason behind this is the fact that consumer expenditure has reached US $ 1,5 trillion in 2015.
Foreign trade volume between Turkey and Africa has reached US $ 23,4 billion in 2014. Trade volume between Europe, Turkey’s largest foregin trade partner was $ 142 billion in 2015.
Industry is almost non-existent in this continet comprising of 53 countries, therefore almost all consumer goods are imported. Consumer spending in sub-Saharan Africa has grown by 4 % per annum. The reasons for this growth are threefold:
- Fast economic growth
- Increasing political stability
- A large, young and middle class population
The Afican consumer paints a fast-changing profile.
- Demographically, middle-class makes up 35 % of the African population (Vijay Mahajan, “Rising Africa”)
- The rising middle-class demands different prodeucts and services thus diversifying the economy.
- Sevice industry in the most developed 10 economies of Africa account for 40 % of GDP.
- This is an indication of moving from basic agricultural economy to more sophisticated manufacturing and services economy.
- Consumer expectations in such economies are not limited to basic needs such as shelter, food, clean water and clothing. There is a rising demand for mobile phones, bank accounts, luxury cars and branded apparel in such economies.
Following points are the indicators for the bright future of Africa:
- 6 of the fastest growing 10 economies of the World are in Africa
- Growth rate is faster than OECD countries, Latin Americas, Eastern Europe and Middle East
- More than 500 companies in Africa have annual turnovers exceeding US$ 5 billion.
Cameroon, having a strategic position within the Central African countries, boosts an agrarian economy and is rich in natural resources. Planning to be a leading power in the region by 2035, Cameroon has numerous infrastructure projects under way.
Among the important projects undertaken are the construction of highways, dams, hydroelectric power plants, fresh water networks and public housing. There are also several projects to improve the extractive industry.
Cameroon, having a population of nearly 25 million is one of the most stable, progressive and established democracies in West/Central Africa. With a per capita income of aprroximately $ 3.000, Cameroon also boasts the only deep-sea port in the region, thus providing the link to other CEMAC countries.
Cameroon is also a founding member of the CEMAC (Central African Economic and Monetary Community) and is responsible for nearly 50 % of it’s GDP
Çad, Orta Afrika Cumhuriyeti, Ekvator Ginesi, Gabon ve Kongo ile birlikte ortak pazar oluşturma çabası içinde olan Kamerun, Orta ve Batı Afrika’nın dünyaya açılan limanıdır. Bölgenin en büyük hidroelektrik enerji üreticisi olan Kamerun’un ECOWAS (Batı Afrika Ülkeleri Ekonomik Topluluğu) üyeliği görüşmeleri sürmektedir.
The advantages of trading with Cameroon are as follows:
- Geopolitical position
- Political and economic stability
- Underdevelopment in the real sector
- Young and educated population
- Organized industrial zones and free zones being established
- Facilities provided by the state to foreign investors
Has been established in the Capital of Cameroon, Yaounde to assist foreign businessmen enter the African markets and develop trade events. It serves companies who want to do business in Central/West African region such as organizing trade events, commercial representation, project consulting and market entry consulting.
The scope of the company includes organizing exhibitions, congresses, seminars as well as trade and buying missions. Trade Event Organisation aims to promote trade in the region and be the strategic partner to all companies in their B2B organisations.
Trade Event Organisation serves its clients in a wide range according to their needs including industry research, PEST and SWOT analyses, determining market entry strategies, finding the right business partner in the region.
Trade Event Organisation who has been activein the region for more then 4 years has established the right contacts with public and private institutions as well as NGO’s, which helps us plan and execute our projects in a time and cost efficient manner.