Developing Market Entry Strategies
Entering a new market is as difficult and painful as setting up a new company. Institutions entering a new market do not have enough knowledge of the market, competition, distribution, the finance system in the region, taxes, customs tariffs etc. Trade Event Organisation carries out researches and compiles country and industry reports. Then, after defining the goals and expectations of the company with their team, the appropriate market entry strategy is determined and plans are made accordingly. Various country and industry reports have been prepared by Trade Event Organisation, especially for exporters’ associations. Also, several market entry plans are presently at their implementation stage.