Trade missions are trade events where businessmen from the same industry congregate to evaluate the situation in a certain market and to have one-one-one talks with their counterparts in that market. It is a method frequently used to determine the market size and structure and to gain insights on market trends and expectations as well as making commercial connections. The key to having successful trade missions is the B2B talks. Expectations of both parties should be taken into account before making the business matchmaking to avoid loss of time for both parties. The first Turkish construction materials trade mission to Cameroon was organized by Trade Event Organisation.